Don’t Hide While You Rebuild! 5 Ways to Stay Visible During a Website Refresh
When you decide it’s time for a website refresh, your first instinct may be to go quiet until it’s finished. Head down, nose to the grindstone. The logic makes sense: “I’ll wait until everything looks perfect before showing up again.”
But, speaking from experience, silence during a rebuild doesn’t protect your business; it puts it at risk. If you disappear, your audience might disappear. Staying visible during a website refresh builds trust, keeps clients engaged, and positions you as reliable even in transition. Plus, it’s a content gold mine!
The good news? You don’t have to choose between refreshing and being visible. Here are five ways to maintain visibility during a website redesign.
1. Share Behind-the-Scenes Updates
Let people in on the process. Share progress shots, design sneak peeks, or small lessons you’re learning along the way. It doesn’t have to be fancy; a quick LinkedIn update or Instagram story does the job.
This keeps your audience connected, builds anticipation for the new site, and shows the human side of your business. Your website refresh unveiling isn’t just about the final result; it’s about keeping your audience engaged every step of the way.
2. Repurpose Your Existing Content
You already have valuable material… blog posts, newsletters, or social posts that performed well. Repurpose them! Don’t let them collect dust on a spreadsheet somewhere.
You are tracking your content somewhere, right?
Refreshing content with a new intro or updated example takes minutes, and it reminds your audience of the value you’ve been providing all along. Think of it like taking this morning’s coffee you forgot about reheating it and adding a splash of flavored creamer.
Simple but effective way to maintain momentum without starting from scratch.
3. Lean on Social Media for Quick Wins
While your website is in transition, social platforms can carry the weight of your visibility. A short LinkedIn post sharing a client win or an industry insight keeps you top-of-mind.
The key is consistency, not perfection. A few minutes spent sharing your perspective each week maintains your presence without overwhelming you. This approach is a cornerstone of marketing during a website redesign.
4. Use Your Email List to Nurture Relationships
Your subscribers are your warmest audience. They’ve already said “YES” to you; don’t keep secrets from them! Let them know what’s happening, share useful resources, and remind them you’re still here to support them.
Email gives you a simple, reliable way to stay present while your website is in transition. It keeps your audience close and engaged, so they never feel like you’ve disappeared.
Full disclosure: I am TERRIBLE at this one, but I know how important it is. Want to join my email list and push me to get off my butt?
5. Turn Collaborations Into Credibility (and Backlinks!)
Now is a perfect time to say yes to opportunities outside your own site. Guest blog posts, podcast interviews, or collaborations extend your reach and give you fresh content to share. Plus a teaser or two of what’s to come!
Not only does this keep your name circulating, but it also reinforces your authority in your field. These tactics are key website rebuild marketing strategies for staying visible and credible.
BONUS: These pieces of content make GREAT backlinks to your website. Search engines LOVE this!
So What should you do?
Refreshing your website doesn’t mean pressing pause on your visibility. Think of it like a renovation at your favorite coffee shop. They don’t shut their doors completely; they find ways to keep serving while the new space takes shape.
Your business can do the same. By staying visible with small, intentional actions, you build trust, spark anticipation, and ensure your audience is ready to celebrate the launch of your revitalized site.
Maybe put up a “Please Excuse The Mess” sign. Your people will understand.
Ready for a website refresh that keeps you visible?
A strategic refresh that brings your website back to life.
visually, functionally, and thoughtfully.
Reset & refresh with confidence and without losing momentum or your audience engagement! You don’t have to tackle this by yourself. There’s A Person For That 😉
Want to see if the Website R&R (and me) are a good fit for your upcoming relaunch. Book a vibe check and let’s chat!
Hey, thanks for making it all the way down here! I appreciate you.
Also, I have no idea why I went with Legos for images 🤣😂 Did you enjoy them?